The Logic of Fashion Cycles

Researchers at the Centre for the study of cultural evolution at Stockholm University have developed a model to explain the logic of fashion cycles. The article “The Logic of Fashion Cycles” was published in the journal PLOS ONE earlier this year. In the article its authors show (quote from abstract) “that realistic fashion-like dynamics emerge spontaneously if individuals can copy others’ preferences for cultural traits as well as traits themselves. We demonstrate this dynamics in simple mathematical models of the diffusion, and subsequent abandonment, of a single cultural trait which individuals may or may not prefer. We then simulate the coevolution between many cultural traits and the associated preferences, reproducing power-law frequency distributions of cultural traits (most traits are adopted by few individuals for a short time, and very few by many for a long time), as well as correlations between the rate of increase and the rate of decrease of traits (traits that increase rapidly in popularity are also abandoned quickly and vice versa)”.

Voilà –problem solved! Any questions on that? Maybe time for us at the Centre for fashion studies to reconsider our approach to fashion…