During the past week, several people in my feed have shared this story. A reality show where three Norwegian fashion bloggers meet the producers of the fashion they, and all of us in the western world, consume.
I feel very reluctant to critique young fashion bloggers (for the most part women but not only) who have created a space for themselves in society. I respect the entrepeneurship that comes with this craft. However, I feel that in relation to fashion, something is off. Fashion does not have to be equalized to consumption and profiting on someone else’s account.
Someone is cashing in, and although bloggers might think it is them, it is not.
The dilemma is difficult to escape, but not impossible. One can also choose to stop promoting products made by people who put their health in jeopardy during the process of manufacturing. One does not, day after day, have to post “todays outfit”, with detailed information linked to sponsors. Fashion is not only about consumption, although this is what we are trained to believe. I realize that this sounds moralistic, but let’s be honest – as necessary as factory workers are for our consumption, as unnecessary are fashion bloggers hounding us to consume more.